|
Recommended Direct tv Products
|
|
Other Direct tv Articles
TiVo is just a DVR - How Direct TV and Others Packaged A Product for Success
TiVo, the poster child of technological advancement for companies like Direct TV, is really nothing more than a middle-aged woman in a designer dress - with plastic surgery. The technology behind TiVo
A to Z Guide In Getting Your Free DirecTV Satellite System
What is DirecTV satellite TV? DirecTV satellite TV, technology that enables you to receive more than 225 TV channels, all in 100% digital-quality picture and sound. DirecTV is the leading Satellite T
Choosing a Satellite TV Provider
The Satellite TV industry has made huge gains on the cable tv industry in the past several years. With the price of cable tv skyrocketing every year, many cable subscribers are making the switch ov
DirecWay Satellite Internet - No Phone Or Cable Required!
DirecWay® satellite dsl service is a new and exciting way to access the internet with high speed. No cable or telephone lines to depend on because this internet service is delivered by satellite!
Are Online Satellite Dish Promotions for Real?
How to find the best deals and avoid fraudulent websites and potential problems. Over the last few years many people are choosing satellite over cable or newwork TV because of superior picture qual
|
|
Recent Direct tv News
SES sees opportunity in mobile, high-definition TV - guardian.co.uk
![]() SES sees opportunity in mobile, high-definition TV
guardian.co.uk, UK - 8 hours ago
... provide a boost for SES, as would an increase in satellite TV services direct to the home in emerging markets where terrestrial networks are patchy. ...
Surge protector could be too old to protect TV (Modesto Bee)
Q : I have an almost-new LCD television that suddenly doesn't turn on. I noticed the problem a couple of days after a lightning storm. I'm puzzled because I have the TV, refrigerator and microwave oven plugged into the same surge protector, which is several years old, and the refrigerator and microwave continue to work.
No fury like a woman scorned - Nacogdoches Daily Sentinel
![]() No fury like a woman scorned
Nacogdoches Daily Sentinel, TX - 19 hours ago
A TV and several other items were taken from a home. Identity theft. A man reported his Social Security number was being used on an account at Direct TV.
|
|
PLEASE stop here and feel welcome at my direct tv site. It has abundant information about direct tv internet, directv hardware and direct tv system. My aim is to make the most accurate information available to you as swiftly as I can.
TiVo is just a DVR - How Direct TV and Others Packaged A Product for Success
TiVo, the poster child of technological advancement for companies like Direct TV, is really nothing more than a middle-aged woman in a designer dress - with plastic surgery. The technology behind TiVo is really just a tweaked DVR, or digital video recorder. Other companies have it; but no other company has built as successful marketing package around their product as has Direct TV with TiVo.What is TiVo, um, I mean a Digital Video Recorder?
Digital Video Recorders capture video in a way similar to old video recorders, but they do it digitally. Watchers can "pause and rewind live TV" because the speed and response time of DVRs, like TiVo, provide for a virtually seamless transition from live TV to recorded material. Based on user settings, up to 80 hours of television can be recorded. This can include your favorite show each week, or you can record everything you watch to make sure you don't miss anything. Remember, every DVR can do this, not just TiVo.
The difference is the way Direct TV has partnered with TiVo and positioned it for success in the highly competitive market of satellite television and accessories. The true success of TiVo's marketing strategy lies in the fact that many people believe it is a unique product.
With product lines in competitive markets, positioning and packaging is king. Direct TV touts TiVo in nearly every major marketing campaign they put together. They offer discount TiVo technologies to new customers who are willing to commit to a one-year contract. My guess is that if you have ever heard of Direct TV and seen any advertisement they have produced, you have been exposed to the TiVo name and features.Have You Ever Heard of Tevas?
The three strap sandals that have come in and out of fashion over the last few decades are now known almost universally as "Tevas." Chalk up a point for the company Teva that created and marketed their sandals extremely successfully. When was the last time you had jello (actually a name brand of gelatin desert), or used a Kleenex (trademarked name for a tissue)? Do you ask for a "Coke" no matter what flavor of soda it is? The list goes on and on, including the most recent tendency to refer to all DVR technology as "TiVo."What are you going to do about it?
If you own a small business or operate one out of your home, you might not be running your own unique product line. But if you do, what are you doing to package it and position it for success? Consider doing the following:- Name your product or service. It may sound silly, like naming your car "Betsy" or "Lechuga," but a name is an essential part of successful repackaging. This is what TiVo did when they renamed their DVR technology. Rather than call it a car wash, try something like "Dirty Mike's 15-Point SuperClean." Maybe five years from now people will say they need a "superclean" instead of saying they need a "carwash." Keep reading below for legal considerations.
- Before you start using a new slogan or title, double check to make sure another company does not already own the trademark or copyright. The last thing you want to do (or pay for) when you own a small business is a lengthy legal process over something you could have avoided had you done the research.
- Get legal protection for your products, names, and slogans. At the same time you are doing your research, register your trademarks, copyrights, and where appropriate your patents. Registering your intellectual property with the government will go a long way when it comes time to stop others from infringing on your company name or intellectual rights.
About the Author
Nick Smith is an internet marketer specializing in online advertising. For more information about TiVo and DVRs, visit I-Satellite.
We trust that you found what you were looking for and got your “money’s worth” of FREE direct tv internet information. Come back often. We are affordable and accurate.
|